“Swinging Africa” Book Cover.
From the catwalks of Lagos to the music festivals of Casablanca, from the image makers of Marrakech to the influencers of Johannesburg, a new generation of African designers – stylists, photographers, bloggers, hairdressers and make-up artists – is redefining the aesthetic contours of the continent. Audacity, humor and disruption are the key words of this young guard who, while drawing on their heritage to enhance it, propose a hyper-contemporary approach. This revolution can be understood as the extension of a continental requirement: that of a cultural reappropriation and the invention of a language of its own. This volume celebrates this creative effervescence which, by shaking up the codes and narratives of the African continent, is inventing a new chapter in fashion and is already inspiring the world.